We may have the latest phones, the trendiest clothes, new relationships, brand new cars, but this generation still can’t stop thinking about the Next New Thing.
Let’s find out why…
Now, lets take a teenage boy into consideration. He just passed his high school with good marks, thus having the full right to demand for a smartphone from his parents.
He finally goes and demands his dad to buy an iPhone for him. Well, the current iPhone is the iPhone 11 Pro Max, which his dad buys for him….
Though having a brand new and latest iPhone, he still keeps on dreaming and thinking about his next iPhone. He even upgraded his iPad, but already wondering about what features will be added in the next version and when could he get his hands on it.
All my friends are doing the same, even our parents are thinking about the next car they need to buy. Simply because nobody in this world wants to appear uncool in front of others!
A research found out that 60 percent of the cases, the average mind is thinking about the newly announced iPad, even if the latest model is with them. This feeling of impatience is not just restricted to youngsters and affects every age.
The sentence “To possess the next new thing, to know about the next new idea, to be a part of the Next New Craze is the next new cool” stands true in every aspect in today’s world. We all are hyper-connected to the world through social media and have the latest update about every technology within seconds of their release. Everything is accessible. We are obsessed, driven by our impatience, we have a constant fear about missing the next ‘New Thing”.
The only difference is that in the past, there was a considerable time span between one big idea and the next one to arrive. For example, when computers flooded the workplaces, the change was tough, but we had enough time to wrap our heads around it.
We could adapt to slowly to them because the anticipation or the build-up to the next big thing happened over a few years, and gave us time to think and ponder upon that ‘One Big Change’.
CHANGE, MORE CHANGE
These days, change takes place on an everyday basis. See how fast cellphones changed in our hands in the last decade. From a huge handset, which only a few could afford, the mobile phone industry became democratized in a couple of years. No sooner had everyone gotten used to qwerty, came the touch phone. And now, the phone will scan your iris to unlock itself. The rise of social media and apps in the last few years has permanently changed the social and psychological fabric of this generation. The central philosophy has shifted from ‘enough’ to ‘insatiable’.
Technology has changed the way in which people are bought up in the last two to three decades. This obsession with constant movement – of wanting the next big thing in material possession, an addiction to new experiences, and the rabid desire to make sure that we are present for the Next Big Event, is fuelled by technology the current generation has grown up with. In the current world, every website, every sentence, every picture, every video is just the bridge to the next one, thus never-ending the desire to know and want even more…
The situation is like:
Checked out the brunch menu in the posh suburban restaurant everyone’s talking about? Let’s meet at the latest dig in town, that serves the most exotic mocktails with finger food.
Bored with Facebook chat? Switch to Twitter. No interesting content on Instagram? Check out Pinterest.
RISE OF THE NEOPHILIACS
Well, if you are constantly looking forward to upgrading your mobile, laptop or any other material possession when the new version comes out, you are a neophiliac. For neophiliacs, looking for the newest model of a gadget, a novel idea or experience is addictive. Remember that the high of possessing the latest thing fades away soon, as people get easily bored and start seeking for the next new thing in no time. But this is what drives the current generation (including me 😊).
As a manufacturer or as an advertiser, it’s a dream for everyone to live in a neophiliac’s world. But as a consumer, it can be a source of misery. Basically, the anticipation of spending money on an experience gives more happiness to people than the actual purchase they’ve made.
This thought goes true in these situations: - “If you ask someone what they really want, most of them say mental peace. But in their next breath, they hanker for a new experience or a new kick.”
According to me, we buy things only to make us happy, and we succeed at it, but only for a while. I advise that instead of spending money on buying phones or the latest devices, just use that money to go on vacations, art exhibitions, learning new skills, etc. (but don’t be left out too far away in the past😂).
Meet you all again the next week with another interesting blog! Stay Tuned!